Marketplace Analytics Services

Data-Driven Reports for eCommerce and Q-Commerce Brands

At Encompass Consulting, we use market-leading tools to provide brands with actionable insights. Our detailed reports empower you to track performance, optimize strategies, and stay ahead of the competition across Amazon and quick commerce platforms.

Financial Performance

A comprehensive overview of sales, expenses, and net earnings from Amazon. This report helps brands evaluate overall financial health and make smarter investment decisions.

Product Margin

Clear visibility into product-wise margins, enabling you to identify profitable SKUs, reduce costs, and improve pricing strategies.

Competitor Benchmarking

In-depth competitor analysis including estimated revenues, pricing strategies, and positioning — giving you a competitive edge.

Keyword Performance Insights

Analysis of high-performing keywords and search trends to optimize product listings and advertising campaigns for maximum visibility.

Advertising Effectiveness Report

Detailed breakdown of ad spend, ACOS, ROAS, and campaign performance to refine strategies and ensure efficient advertising.

Quick Commerce Performance

Custom reports for Blinkit, Swiggy, and Zepto that track sales and ad performance, helping identify opportunities for growth in rapid-delivery platforms.

Advertising Reports for Quick Commerce

Advertising in quick commerce demands precision — campaigns move fast, margins are tight, and even small inefficiencies can be costly. Using industry-leading tools, we deliver clear, actionable insights that help brands make smarter decisions and maximize ROI.

Campaign Performance Reports

Real-Time Tracking – Monitor spend, impressions, clicks, conversions, and sales across platforms.
Efficiency Measurement – Benchmark campaign performance to ensure profitability within category standards.
Dynamic Budget Allocation – Reallocate budgets instantly to maximize ROI.
Rule-Based Optimization – Automate bid adjustments by increasing bids on high performers and reducing them where necessary.

Keyword & Search Term Insights

High-Performance Identification – Pinpoint the search terms driving the strongest returns while eliminating wasted spend on low-performing keywords.
Customer Behavior Analysis – Unlock deeper insights into how customers search and buy within the category.
Competitive Benchmarking – Track ad placements and share of voice against key competitors to identify growth opportunities.

Organic vs. Ad Positioning

Visibility Analysis – Compare organic rankings with paid placements to understand overall brand presence.
Incremental Impact – Measure how advertising lifts visibility beyond organic performance.
Optimization Opportunities – Identify where stronger organic content can reduce reliance on paid ads and improve efficiency.