Approach

Phase 1 Brand Ownership & Optimization:

• Transitioned Amazon account ownership from distributor to Ribcap’s own seller account.
• Rebuilt and optimized product listings with keyword-rich titles, enhanced content, and premium images.
• Established A+ Content and brand storefront for consistent storytelling.

Phase 2 Advertising & Demand Generation:

• Restructured AMS campaigns to focus on high-intent keywords and top-performing SKUs.
• Balanced Sponsored Products, Sponsored Brands, and Sponsored Display for full-funnel coverage.
• Reduced wasted ad spend while scaling profitable campaigns.

Phase 3 Operational Streamlining:

• Implemented a dual fulfillment strategy by setting up both FBA (Fulfilled by Amazon) and FBM (Fulfilled by Merchant) to balance reach, cost efficiency, and availability.
• Made products FSA/HSA eligible, unlocking an additional customer base and improving accessibility for health-focused buyers.
• Coordinated with Amazon to secure refunds worth thousands of dollars for incorrect VAT compliance, protecting Ribcap’s margins.

Phase 4 Growth & Scaling:

• Expanded into additional Amazon marketplaces (EU & Canada).
• Supported new product launches to strengthen category coverage.

Result

Ribcap now runs its Amazon operations independently with strong brand presence, effective advertising, and sustainable growth — positioning itself as a leading brand in protective headgear.

Approach

Phase 1 Streamlining Operations & Control:

• Ensured RGI Meditech (brand owner) won the Buy Box for over 70% of ASINs by restructuring listings, implementing a competitive pricing strategy, and leveraging Amazon tools such as Coupons, Subscribe & Save, and Deals of the Day.
• Reduced unauthorized seller impact by introducing larger pack sizes, which only the brand owner could consistently fulfill without disruptions.
• Established a pan-India logistical presence using Dignity’s own warehouses, enabling faster delivery, broader reach, and stronger customer satisfaction.

Phase 2 Brand Positioning & Advertising:

• Partnered with Dignity’s creative teams to revamp product content with improved imagery, keyword-optimized copy, and A+ Content that clearly communicated product benefits.
• Built a branded Amazon Storefront to showcase the full incontinence care portfolio and strengthen brand recall.
• Designed and executed multi-layered advertising campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display).
• Implemented keyword expansion and competitor targeting strategies to capture both branded and non-branded search traffic.
• Balanced awareness campaigns with performance-driven ads to ensure visibility while keeping ACoS within 5–10%.

Phase 3 Growth & Expansion:

• Improved operational efficiency, leading to a 7% increase in EBITDA margins.
• Supported new product launches in adjacent categories, leveraging existing visibility to capture additional demand.
• In May 2020, following proven success with Dignity, parent company Romsons engaged us to launch their entire medical devices portfolio on Amazon.
• Delivered sustained sales momentum, achieving consistent 24% month-on-month growth.

Outcome

Encompass Consulting helped Dignity transform its fragmented Amazon presence into a streamlined, brand-owned growth channel. With tighter control of operations, improved Buy Box share, and efficient advertising, Dignity achieved consistent profitability and sales growth. The success of this engagement also led to a wider partnership with parent company Romsons, where we launched and scaled their medical devices portfolio on Amazon.

While we no longer continue to work with Dignity or Romsons, our engagement successfully empowered them to build a strong in-house eCommerce team, equipped to manage and scale their Amazon business independently for the long term.

Approach

Phase 1 Market Entry & Launch:

• Set up Seller Central accounts across USA, UK & DE.
• Created optimized listings with keyword-rich titles, compelling eco-focused copy, and professional imagery.
• Built A+ Content and an Amazon Storefront to highlight IWAS’s sustainability story.

Phase 2 Awareness & Advertising:

• Ran sponsored products, sponsored brands and sponsored display campaigns tailored to each market with localized keyword strategies.
• Balanced awareness campaigns with performance-driven ads to maximize ROI.
• Achieved an ACOS of 25–30% across campaigns, ensuring efficient advertising spend.

Phase 3 Operations & Growth:

• Coordinated logistics and supply chain management from India and Indonesia to streamline global operations.
• Leveraged the Amazon Vine Program successfully to generate early reviews and build credibility.
• Developed multiple last-mile logistics solutions for reliable delivery.
• Helped the brand strategize new product launches to expand the portfolio and capture more demand.

Results

• Established presence across three major Amazon marketplaces (USA, UK, DE).
• Built strong visibility and credibility in a competitive homeware category.
• Successfully positioned IWAS as a sustainable, eco-conscious lifestyle brand.
• Achieved steady sales momentum with a foundation for long-term growth.

Outcome

IWAS transformed from a niche startup into a recognized sustainable brand on Amazon’s global marketplaces. With strong positioning, streamlined operations, and scalable strategies, the brand is now poised for sustained growth across categories and markets.